![]() There is nothing worse than overriding recent changes that already went live within an account. You want to ensure that you are always working with the most recent information and campaigns. Although simple, these are tips that will save you time and help you avoid issues in the future. ![]() Now let’s cover some general best practices. To avoid looking at every type not applicable, from the drop down menu select “Hide empty types.” This filters to only show the included types. but you want to quickly examine what the campaign does have. This becomes a pain point when you have a campaign or ad group that doesn’t contain image ads, mobile apps, etc. ![]() Within Editor on the left-hand side below all of the campaigns, almost every manageable part of each campaign is listed. This hack allows for easy navigation and auditing. (Side note: We still encourage you to triple check all settings before posting changes). On this screen you will be able to choose the default campaign type, meaning the next time you create a campaign within the Editor, the correct campaign type will be selected. Have you ever created a new campaign within the Editor and forgot to change the campaign type? Hopefully, you caught the mistake before uploading the campaign into AdWords but there is a surefire way to avoid making the same mistake twice.įrom the menu bar go to “Google AdWords Editor > Preferences” and you will be prompted with the following.įrom here go to Default campaign settings. You can completely change the URLs, append text to the end of the URL or remove specific URL parameters.
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